A normal website vs Foundation
A normal website is an online brochure. Foundation is a connected system that keeps enquiries moving — from first visit to review and repeat business.
A normal website
Foundation
What you actually get
Smarter Website
Professional, mobile-first, conversion-focused. Service pages, location pages, gallery, proof and clear calls to action.
Review Engine
Automatic review requests and reminders after each job, so happy customers actually leave the reviews they meant to.
Missed Call Recovery
When you can't answer, the system texts the caller back instantly and starts the conversation.
Lead Engagement
Every enquiry gets an immediate, honest acknowledgement by email and/or SMS.
All-In-One Inbox
Calls, SMS, emails and enquiries connected to one customer record — not spread across your phone and WhatsApp.
Website AI Chat
Answers the simple stuff, captures the lead, hands it to your inbox — especially outside working hours.
Pre-Built Campaigns
Past-customer reactivation, referral and seasonal campaigns ready to switch on when you need the work.
Local SEO Foundations
Technical and on-page groundwork so you can actually be found locally. No page-one promises.
Hosting, Security & Support
Fast secure hosting, maintenance, fair-use updates and a dedicated account contact.
The commercial bits, in plain English
- Three monthly payments / initial 90-day period, then cancel anytime after that.
- Your price stays locked while you remain on the plan.
- You own your domain. We may manage DNS, Cloudflare and renewals where agreed.
- Google Business Profile Tune-Up available where appropriate — separate setup work may carry an additional setup fee.
- Ongoing Google Business Profile management is not included in Foundation unless explicitly stated.